Is Sage the same company as Breville?

Sage and Breville are sister brands owned by Breville Group Limited. Breville Group Limited generally uses the Sage name in the United Kingdom and Europe because a separate company owns the Breville trademark in those markets.[2][7]

Why is Sage called Breville in some countries?

Breville Group Limited uses different brand names by market. The group sells its products under the Breville name in many countries and under the Sage name in the United Kingdom and Europe, where another company controls the Breville trademark.[2][7]

Where are Sage appliances developed?

Sage appliances are developed at Breville Group Limited's development centre in Sydney, Australia.[1]

Does Sage make coffee machines?

Yes. Sage makes espresso machines and other coffee equipment, including portafilter espresso machines and coffee grinders.[1]

When did Sage enter the European market?

Sage launched its appliances in England in May 2013. Sage products later entered Germany and Austria in April 2018.[1]

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About Sage

What is Sage?

Sage is a kitchen appliance brand that develops and sells small electrical appliances, with a strong focus on coffee equipment. Sage products are marketed in the United Kingdom and Europe, where Breville Group Limited uses the Sage name because a separate company owns the Breville trademark in those markets.[2][7] Sage product development takes place at a Breville Group development centre in Sydney, Australia.[1]

Who owns Sage?

Sage is ultimately owned by Breville Group Limited, according to Made O'Meter's ownership data verified on 13 September 2026. Breville Group Limited is an Australian publicly listed company and the ultimate parent of the group that owns and operates the Sage business.[7] In the United Kingdom and Europe, Breville Group Limited operates through entities including BRG Appliances Limited in the United Kingdom and Sage Appliances GmbH in Germany.[7]

Where does Sage come from?

Sage originates in Australia and has a product development centre in Sydney.[1] Breville Group Limited was founded in Sydney in 1932, according to company and industry sources.[10][12] Sage appliances launched in England in May 2013, after which the brand expanded into other European markets.[1] Sage Appliances GmbH was established in Germany on 1 October 2017, and Sage products entered the German and Austrian retail markets in April 2018.[1]

What products does Sage make?

Sage makes espresso machines, coffee grinders, and other small kitchen appliances. Its range includes espresso portafilter machines and products such as the Snack'n Sandwich Maker.[1] Breville Group Limited markets related products under the Breville name in many other markets, while using Sage for its products in the United Kingdom and Europe.[7]

How large is Sage's parent company?

Breville Group Limited reported total revenue of A$1.7 billion for the 2025 financial year.[15] The company reported earnings before interest and tax of A$205 million for the same year.[15]

Frequently asked questions about Sage

Is Sage the same company as Breville?: Sage and Breville are sister brands owned by Breville Group Limited. Breville Group Limited generally uses the Sage name in the United Kingdom and Europe because a separate company owns the Breville trademark in those markets.[2][7]
Why is Sage called Breville in some countries?: Breville Group Limited uses different brand names by market. The group sells its products under the Breville name in many countries and under the Sage name in the United Kingdom and Europe, where another company controls the Breville trademark.[2][7]
Where are Sage appliances developed?: Sage appliances are developed at Breville Group Limited's development centre in Sydney, Australia.[1]
Does Sage make coffee machines?: Yes. Sage makes espresso machines and other coffee equipment, including portafilter espresso machines and coffee grinders.[1]
When did Sage enter the European market?: Sage launched its appliances in England in May 2013. Sage products later entered Germany and Austria in April 2018.[1]

Sources: sageappliances.com: about us, sageappliances.com: choose location, sageappliances.com: about us.html, sageappliances.com: about us, galaxus.de, homecoffeeexpert.com, listcorp.com, ibisworld.com

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Sources: en.wikipedia.org, homesandgardens.com

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

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