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Discover where a brand or product originates

Sage Barista Express

ownerBreville Group Limited (Australia)
originAustralia
manufacturedChina

The Sage Barista Express is a high-end semi-automatic espresso machine that has become a staple in home kitchens for coffee enthusiasts. The brand 'Sage' is a trading name for Breville Group Limited in Europe and the United Kingdom. Originally founded in Australia in 1932, Breville is renowned for its innovation in small kitchen appliances, particularly their espresso and countertop ovens.

While the intellectual property and design engineering primarily take place at the Breville Group's headquarters in Sydney, Australia, the manufacturing of the Barista Express occurs in specialized facilities in China to optimize global distribution and production costs. The Sage brand was specifically created to navigate trademark restrictions in Europe, where the 'Breville' name was already owned by a different entity.

The ultimate owner is Breville Group Limited, an Australian public company listed on the Australian Securities Exchange (ASX). The company operates globally under different brands, including Breville, Sage, and Baratza, maintaining a dominant presence in the premium coffee market. Their products are sold in over 70 countries, combining Australian design with global manufacturing scale.

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