Sage Appliances

Sage is a premium brand of kitchen appliances that operates primarily in the United Kingdom and Europe. It is the European brand name for the Australian company Breville Group. The brand is renowned for its high-quality espresso machines, juicers, and countertop ovens, focusing on professional-grade technology adapted for home use.

While the brand was founded in Australia as Breville, the Sage name was launched to distinguish the products in the European market where the 'Breville' trademark was already owned by another entity. Most Sage products are designed and engineered in Australia by the Breville Group's specialized teams, while the physical manufacturing occurs in China to leverage global supply chain efficiencies.

The ultimate owner of the Sage brand is the Breville Group Limited, a publicly-traded company listed on the Australian Securities Exchange (ASX). The company continues to lead the global market in kitchen innovation, maintaining a strong presence across more than 70 countries through various brand names including Breville and Sage.