Sage Cooker

Sage is a premium kitchen appliance brand serving the United Kingdom and European markets. It is the regional identity for the renowned Australian company, Breville Group Limited. The Sage brand was specifically created in 2013 because the 'Breville' trademark was already owned by a separate entity in Europe (Newell Brands), necessitating a unique name for their high-end product line in those territories.

Sage products, including their cookers and ovens, are designed and engineered in Australia by the Breville Group’s expert team, focusing on high-end culinary performance and technical innovation. To maintain global distribution and competitive scaling, the physical manufacturing of these units is primarily carried out in specialized production facilities in China. Despite the regional name difference, Sage products are identical in design and quality to the Breville-branded appliances sold in Australia and the United States. Ownership remains entirely with the Breville Group Limited, an Australian public company listed on the Australian Securities Exchange.