Sage Appliances kitchen devices

Sage is the premium brand name used by the Breville Group in the United Kingdom and across Europe. The brand is renowned for its high-end coffee machines, food processors, and various countertop kitchen appliances. While the engineering and design are primarily handled at the company's headquarters in Australia, mass production is largely outsourced to specialized manufacturing facilities in China.

The Breville Group, based in New South Wales, Australia, manages a diverse portfolio of brands globally. While they operate as 'Breville' in Australia and North America, the 'Sage' brand was established specifically to overcome licensing and trademark limitations in the European market. Today, Sage stands as a market leader in the specialty coffee and domestic food preparation categories.