- Brand origin
- Sweden
- Main production
- Sweden
Estrella is a Swedish snack brand known for potato chips, popcorn, cheese snacks and other savoury products. Estrella is ultimately owned by Pfeifer & Langen Industrie- und Handels-KG, a family-owned company headquartered in Germany.
estrella.seOwnership chain
- BrandEstrellaSweden
- Estrella AB
- Estrella Maarud
- Intersnack Group GmbH & Co. KG
- Ultimate ownerPfeifer & Langen Industrie- und Handels-KGGermany
About Estrella
What is Estrella?
Estrella is a Swedish savoury snack brand operated through Estrella AB. Estrella AB has its factory and headquarters in Angered, near Gothenburg, Sweden. Estrella AB makes and markets snacks for Sweden and the Nordic region. Estrella AB reported approximately SEK 2 billion in revenue in 2025 and had 286 employees in 2025.
Who owns Estrella?
Estrella is ultimately owned by Pfeifer & Langen Industrie- und Handels-KG, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is Estrella, Estrella AB, Estrella Maarud, Intersnack Group GmbH & Co. KG, and Pfeifer & Langen Industrie- und Handels-KG. Intersnack Group is a family-owned snacks company and is part of Pfeifer & Langen.
Where does Estrella come from?
Estrella originated in Sweden. Folke Andersson founded the business in 1946 as a banana importer. After tasting potato chips in New York, Folke Andersson started Sweden’s first potato chip and popcorn production in 1957. Estrella moved from Alingsås to Gothenburg in 1964 and moved to Angered in 1983.
What products does Estrella make?
Estrella makes potato chips, popcorn, cheese snacks, lentil chips and other savoury snacks. Named Estrella products include Dillskruvar, Sombreros and Hjärtan. Estrella products are made primarily at the company’s facility in Angered.
Frequently asked questions about Estrella
Is Estrella a Swedish brand?
- Yes. Estrella originated in Sweden, and Estrella AB’s factory and headquarters are in Angered near Gothenburg.
Who is the parent company of Estrella?
- Estrella is part of Estrella Maarud, which is owned through Intersnack Group GmbH & Co. KG. The ultimate owner is Pfeifer & Langen Industrie- und Handels-KG.
When did Estrella start making snacks?
- Estrella started producing potato chips and popcorn in Sweden in 1957. The business had originally been founded in 1946 as a banana-importing company.
Where are Estrella snacks made?
- Estrella snacks are made primarily at Estrella AB’s factory in Angered, near Gothenburg, Sweden.
What kinds of snacks does Estrella sell?
- Estrella sells potato chips, popcorn, cheese snacks, lentil chips and other savoury snacks. Products include Dillskruvar, Sombreros and Hjärtan.
Sources: en.wikipedia.org, sv.wikipedia.org, linkedin.com, matrixbcg.com, lusha.com, potatopro.com, de.wikipedia.org, estrella.fi
Sources: vertexaisearch.cloud.google.com: AUZIYQFl9PEu4e3rHHKHbs7ptmt zKaPim87ML5NTIV vImWBQmBXd8FsWVK2GdqC Bd7qH GbowbDgWWIU uTgF19nSSe7s1E8ja HAlUaqwh8JhyD FOflRUh hCgZG tGjgeo83k=, vertexaisearch.cloud.google.com: AUZIYQFpckcUF4zDpbsxd4MI17WB3ya82lxivTQt EBBdpPdZFqPFlyG2620VMm FTYQpJ7s6kOKcp45weciVkHnLul0mknsakaz9gNkY198xdAnM mDvct4XB1cNdBotbpx1HzVyJPLWRsqVPsr1VwNS2seJmTjLiC MpWV8L hJ9762Sdq5g4c A==
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from Estrella
50- Estrella Brynt Smör & Chili potato chipsFood – Snack (Potato Chips)
- Estrella SnacksFood – Snack
- Estrella PeanutsFood – Snack (Roasted & Salted Peanuts)
- Estrella Paprika och Havssalt potato chipsFood – Snack (Potato Chips)
- Estrella Roasted & Salted PeanutsFood – Nut Snack
- Estrella Västkust Chips Gräddfil & LökFood – Snack (Potato Chips)
- Estrella Peanut RingsFood – Snack (Peanut Flips/Rings)
- Estrella Osalta JordnötterFood – Snacks (Peanuts)
- Estrella Cheese & Chili NutsFood – Snack (Coated Peanuts)
- Estrella Unsalted Peanuts (Osalta Jordnötter)Food – Snacks (Nuts)
- Estrella Jordnötsringar OriginaletFood – Savory Snacks (Peanut Rings)
- Estrella Sombreros OriginalFood – Snack (Corn-based snacks)
- Estrella Chili NutsFood – Snack, Savory Coated Peanuts
- Estrella Salted PeanutsFood – Nut snacks
- Estrella OstbågarFood – Snack, Cheese Curls
- Estrella snack productsFood – Snacks (Potato chips and nuts)
- Estrella Salta JordnötterFood – Snacks (Salted Peanuts)
- Estrella Osalta Jordnötter (Unsalted Peanuts)Food – Snack (Peanuts)
- Estrella Butter & Salt ChipsFood – Savory Snacks
- Estrella Grillchips (Grill Chips)Food – Snack (Potato Chips)
- Estrella Västkust Chips Tryffel & HavssaltFood – Snack (Potato Chips)
- Estrella Spicy Extra Hot Sauce Flavour ChipsFood – Snack (Potato Chips)
- Estrella Ostringar (Cheese Rings)Food – Snack, Savory Corn Rings
- Estrella Saltade potato chipsFood – snack
and 26 more products