Estrella Paprika och Havssalt potato chips

Estrella is a classic Swedish snack brand with a long history of production in Angered, Gothenburg. Founded in 1957, the brand has become a staple in the Swedish market, known for its wide variety of potato chips and snacks. Although it is a quintessentially Swedish brand in terms of consumer perception and local manufacturing, it has undergone several ownership changes over the decades.

Currently, Estrella is part of Estrella Maarud Holding AS, which is owned by the German Intersnack Group. Intersnack is a major European player in the savory snacks market. Despite being part of a large international conglomerate, the brand maintains its local identity and continues to manufacture the majority of its products for the Swedish market within Sweden, ensuring the familiar taste and quality that Swedish consumers expect.