Is Crownfield a Lidl brand?

Yes. Crownfield is a Lidl private-label brand used for breakfast cereals, muesli, granola, cereal bars and related products. Crownfield is sold through Lidl’s international store network.

Is Crownfield owned by Nestlé?

No. Crownfield is not owned by Nestlé according to the supplied ownership data. Crownfield is owned through Lidl Stiftung & Co. KG and Schwarz Gruppe, with Dieter Schwarz Stiftung gGmbH as the ultimate owner.

Is Crownfield Aldi or Lidl?

Crownfield is a Lidl brand, not an Aldi brand. Crownfield products are sold through Lidl stores and Lidl’s regional supply chains.

Who owns Crownfield cereal?

Crownfield cereal is ultimately owned by Dieter Schwarz Stiftung gGmbH. The ownership chain is Crownfield, Lidl Stiftung & Co. KG, Schwarz Gruppe, and Dieter Schwarz Stiftung gGmbH.

Is Crownfield granola good for weight loss?

Crownfield granola is not automatically suitable for weight loss because suitability depends on its calories, sugar, fibre, fat and serving size. Shoppers should compare the nutrition information for the specific product and account for the portion eaten.

Is Crownfield honey granola healthy?

Crownfield honey granola cannot be assessed from the product name alone. Honey contributes sugar, so shoppers should check the product’s total sugars, calories, fibre and serving size before comparing it with other breakfast options.

What is Crownfield high-protein granola?

Crownfield High Protein Granola is a Crownfield cereal product sold by Lidl. The product is marketed as a high-protein granola variety, but its suitability depends on the full nutrition panel, ingredients and serving size.

Is Crownfield a good brand?

Crownfield is a Lidl private-label cereal brand with products made by multiple third-party suppliers. Whether a specific product suits a shopper depends on its ingredients, nutrition information, price, allergens and local formulation.

Who owns Crownfield?

Crownfield

Ultimate ownerGermanyDieter Schwarz Stiftung gGmbH

Brand origin: Denmark
Main production: Several countries, incl. Germany

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Ownership chain

BrandCrownfieldDenmark
Lidl Stiftung & Co. KG
Schwarz Gruppe
Ultimate ownerDieter Schwarz Stiftung gGmbHGermany

About Crownfield

What is Crownfield?

Crownfield is a private-label breakfast-cereal brand sold exclusively through Lidl. Crownfield products include breakfast cereals, muesli, granola, specialist flakes, cereal bars and other cereal-based foods. The range is positioned as a Lidl alternative to major international cereal brands, with products sold through Lidl’s regional supply chains. Crownfield is not a standalone cereal manufacturing company. Lidl uses multiple third-party suppliers to produce Crownfield products. The supplier and manufacturing location can vary by product and regional market. Crownfield products are sold in European Lidl markets, including markets that use adapted regional packaging in countries such as Spain and Portugal. Lidl’s international store network operated in around 32 countries as of September 2026 and had more than 13,000 stores worldwide according to store figures dated September 2026.

Who owns Crownfield?

Crownfield is ultimately owned by Dieter Schwarz Stiftung gGmbH, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is Crownfield, Lidl Stiftung & Co. KG, Schwarz Gruppe, and Dieter Schwarz Stiftung gGmbH. Lidl Stiftung & Co. KG is based in Neckarsulm, Germany, and operates Crownfield as a Lidl private-label brand. Schwarz Gruppe is the parent group associated with Lidl. Dieter Schwarz Stiftung gGmbH is the ultimate owner in the supplied ownership data, and the ultimate owner is foundation-owned. Crownfield is therefore not owned by Nestlé or Aldi. Lidl’s official website is lidl.de.

Where does Crownfield come from?

Crownfield originated in Denmark according to Made O’Meter’s ownership data. The brand is associated with Lidl and is managed within the Schwarz Group. Lidl’s business history began in Germany. Josef Schwarz became a partner in 1930 in the Heilbronn-based company Südfrüchte Großhandlung Lidl & Co. The first Lidl discount store opened in Germany in 1973. Lidl later expanded internationally, including the United Kingdom, where Lidl opened its first store in 1994. The available brand records do not identify a separate Crownfield founder or a single original Crownfield manufacturing company. Crownfield products are made for Lidl by different third-party suppliers, and the production country varies by product and market. A CROWNFIELD trademark application was filed on 24 August 2018. The mark was registered on 29 October 2019, with an applicant based in Neckarsulm, Germany.

What products does Crownfield make?

Crownfield makes breakfast cereals, muesli, granola, cereal bars, cornflakes, specialist flakes and other cereal-based products. Product examples include fruit muesli, premium muesli, chocolate cereals, breakfast flakes and high-protein granola. Named Crownfield products and variants identified in Lidl’s private-label range include Honey Ringos, Space Cookies, Choco Shells, Choco Balls, Coca Crush, Cinni Bits and Corn Flakes Goldini. Product names, formulations and packaging can differ between Lidl markets. Crownfield also includes cereal bars. A French recall in 2018 covered Crownfield chocolate-banana and milk-chocolate cereal bars sold in 200-gram packages.

Where are Crownfield products made?

Crownfield products are made by multiple third-party suppliers rather than by one Crownfield manufacturing company. Sources identify Germany, France and the United Kingdom among the manufacturing countries used for different Crownfield products. Crownfield products are manufactured for Lidl’s regional supply chains. The manufacturing location can therefore change according to the product, supplier and market in which the product is sold. In 2020, Lidl’s German operation published a list of global private-label suppliers containing approximately 3,000 suppliers overall, including about 30 factories in Poland. This supplier system helps explain why Crownfield products can have different manufacturers and countries of origin on their packaging.

Is Crownfield granola healthy?

Crownfield granola cannot be classified as universally healthy because the nutritional profile depends on the specific recipe, serving size and ingredients. Crownfield sells several granola products, so shoppers need to check the product’s sugar, fibre, fat, protein and calorie information. Granola commonly contains cereal grains and may also include sweeteners, oils, nuts, seeds, dried fruit or chocolate ingredients. These ingredients can produce substantial differences between products. A Crownfield granola with more added sugar or chocolate will have a different nutritional profile from a simpler oat and grain mixture. The product label is the appropriate source for comparing Crownfield granola varieties. Crownfield’s status as a Lidl private label does not by itself determine whether a particular granola is suitable for a person’s diet.

Is Crownfield muesli healthy?

Crownfield muesli can form part of a balanced diet, but its nutritional value depends on the individual product and portion. Crownfield muesli products include fruit, nut, seed and other cereal combinations. Shoppers comparing Crownfield muesli should check the amount of added sugar, the proportion of whole grains, fibre, saturated fat and the presence of nuts or other allergens. Fruit muesli may contain dried fruit, which can increase the product’s sugar content even when the recipe contains no added confectionery ingredients. Crownfield’s product range includes both traditional muesli and more specialised varieties. The name “muesli” alone does not establish that every Crownfield muesli product has the same nutritional profile.

Is Crownfield granola gluten free?

Crownfield granola is not automatically gluten free. Whether a specific Crownfield product is suitable for a gluten-free diet depends on its ingredients, manufacturing controls and the allergen information on the package. Cereal products can contain wheat, barley, rye or ingredients derived from those grains. Cross-contact can also matter for people with coeliac disease or medically diagnosed gluten sensitivity. Shoppers should use the current packaging and allergen declaration for the exact Crownfield granola product rather than assuming that all Crownfield varieties have the same status.

Is Crownfield halal?

Crownfield products should be assessed individually because halal status depends on the ingredients, processing and any certification shown for the specific product. The Crownfield name alone does not establish that every cereal, muesli, granola or cereal bar is halal. Shoppers seeking halal products should check the package for halal certification or contact Lidl in the relevant market. Ingredients and suppliers can vary between Crownfield products and countries.

What happened in the Crownfield cereal-bar recall?

France recalled certain Crownfield cereal bars in 2018 because the packaging failed to declare peanuts as an allergen. The recall covered chocolate-banana and milk-chocolate cereal bars sold between 21 December 2017 and 21 August 2018. The recalled bars were sold in 200-gram packages. Consumers with peanut allergies were advised not to eat the products and to return them for a refund. The recall applied to the specified products and sales period. It did not establish that all Crownfield products were affected.

Frequently asked questions about Crownfield

Is Crownfield a Lidl brand?: Yes. Crownfield is a Lidl private-label brand used for breakfast cereals, muesli, granola, cereal bars and related products. Crownfield is sold through Lidl’s international store network.
Is Crownfield owned by Nestlé?: No. Crownfield is not owned by Nestlé according to the supplied ownership data. Crownfield is owned through Lidl Stiftung & Co. KG and Schwarz Gruppe, with Dieter Schwarz Stiftung gGmbH as the ultimate owner.
Is Crownfield Aldi or Lidl?: Crownfield is a Lidl brand, not an Aldi brand. Crownfield products are sold through Lidl stores and Lidl’s regional supply chains.
Who owns Crownfield cereal?: Crownfield cereal is ultimately owned by Dieter Schwarz Stiftung gGmbH. The ownership chain is Crownfield, Lidl Stiftung & Co. KG, Schwarz Gruppe, and Dieter Schwarz Stiftung gGmbH.
Is Crownfield granola good for weight loss?: Crownfield granola is not automatically suitable for weight loss because suitability depends on its calories, sugar, fibre, fat and serving size. Shoppers should compare the nutrition information for the specific product and account for the portion eaten.
Is Crownfield honey granola healthy?: Crownfield honey granola cannot be assessed from the product name alone. Honey contributes sugar, so shoppers should check the product’s total sugars, calories, fibre and serving size before comparing it with other breakfast options.
What is Crownfield high-protein granola?: Crownfield High Protein Granola is a Crownfield cereal product sold by Lidl. The product is marketed as a high-protein granola variety, but its suitability depends on the full nutrition panel, ingredients and serving size.
Is Crownfield a good brand?: Crownfield is a Lidl private-label cereal brand with products made by multiple third-party suppliers. Whether a specific product suits a shopper depends on its ingredients, nutrition information, price, allergens and local formulation.

Crownfield in the Magazine

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Sources: trademarks.justia.com, en.wikipedia.org

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