Crownfield Granola

Crownfield is a well-known private label brand synonymous with the European retail giant Lidl. Originally established to provide high-quality cereal and breakfast products at competitive prices, the brand has grown significantly across European and international markets. The manufacturing of Crownfield Granola is typically handled by third-party suppliers across multiple countries, with major production facilities located in Germany and the United Kingdom, depending on the specific regional requirements of the Lidl stores being supplied.

As a house brand, Crownfield is owned and managed by the Lidl Stiftung & Co. KG. The brand's origin is rooted in Germany, where Lidl itself was founded. Today, the ultimate ownership lies with the Schwarz Gruppe, one of the largest retail groups in the world. This ownership structure allows the brand to benefit from large-scale distribution networks and rigorous quality control standards, ensuring that consumers receive premium granola products globally.