Crownfield Special Flakes Classic

Crownfield is one of the primary private-label brands for breakfast cereals owned by the German global discount supermarket chain, Lidl. The brand was created to provide a value-oriented alternative to major international cereal brands, offering a wide variety of products ranging from cornflakes and muesli to granola and specialist dietary flakes.

While the brand originated in Germany as part of Lidl's expansion strategy, the manufacturing of Crownfield products takes place across multiple countries depending on the specific regional requirements of Lidl's supply chain. Production facilities are commonly located in Germany, the United Kingdom, and other parts of Europe to ensure efficiency and cost-effectiveness for local markets.

Today, Crownfield remains an exclusive brand of the Schwarz Group, which is the ultimate parent company of Lidl. Headquartered in Neckarsulm, Germany, the Schwarz Group is one of the largest retailers in the world, maintaining strict control over the quality and distribution of Crownfield products through its extensive network of retail stores across Europe and the United States.