Crownfield Paw Patrol Choco Treats cereal

Crownfield Choco Treats featuring Paw Patrol branding is a breakfast cereal product sold exclusively within the Lidl supermarket ecosystem. Crownfield serves as Lidl's primary private-label brand for cereals, offering various options from oats to children's chocolate cereals like the one pictured.

The brand is owned by Lidl Stiftung & Co. KG, a German multinational discount retail chain. While the Paw Patrol intellectual property is licensed from Nickelodeon (Paramount Global), the physical product and 'Crownfield' brand are managed by Lidl. Manufacturing typically takes place in Germany or other European countries where Lidl holds production contracts or operates through its own manufacturing arm, Schwarz Produktion.