Crownfield Crunchy Muesli Original

Crownfield Crunchy Muesli is a private-label breakfast product exclusively owned and distributed by the German international discount supermarket chain Lidl. The brand was developed as a value-oriented alternative to major global cereal producers, providing a wide array of grain-based products.

Manufacturing for Crownfield cereals is decentralized to optimize logistics and regional supply; production typically takes place in multiple European countries, including Germany, Belgium, and France, often through large-scale contract manufacturers like H. & J. Brüggen KG. The brand is managed by Lidl Stiftung & Co. KG and is ultimately owned by the Schwarz Group, one of the world's largest retail groups headquartered in Germany.