Crownfield Kernige Haferflocken

Crownfield is one of the primary private label brands used by the German retail giant Lidl. This specific product, 'Kernige Haferflocken' (whole grain rolled oats), is a staple in European supermarkets, particularly known for its affordability and high quality standards regulated under the Lidl brand umbrella.

Originally developed in Germany for the domestic market, Crownfield products are now distributed across several dozen countries where Lidl operates. While the brand is a private label, the actual production often takes place in various mills across Germany and neighboring European countries depending on the regional supply chain requirements of the retailer. Ownership remains firmly within the Schwarz Group, which is the parent company of the Lidl chain.