Crownfield Swiss Style Muesli Original

Crownfield is one of the most prominent private label brands owned by the German retailer Lidl. This specific product, Swiss Style Muesli, is designed to emulate traditional Alpine recipes and is a staple in the breakfast category for the retailer across Europe.

Because Crownfield is a store brand, the manufacturing locations can vary significantly depending on the target market; however, much of the production remains centered in Germany and other EU nations to supply local regional hubs. The ultimate ownership lies with the Schwarz Group, a retail giant headquartered in Neckarsulm, Germany, which manages both Lidl and Kaufland. This retail group is one of the largest in the world, maintaining a lean supply chain for its private label products like Crownfield.