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Brand origin
United Kingdom
Main production
Several countries, incl. Slovakia

Aquafresh is a British oral care brand that makes toothpaste and other dental hygiene products. Aquafresh is ultimately owned by Haleon plc, a publicly listed healthcare company headquartered in the United Kingdom.

aquafresh.com
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Updated: 13 October 2026 · Ownership verified: 13 September 2026 ·
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About Aquafresh

What is Aquafresh?

Aquafresh is an oral care brand known for toothpaste with colored stripes. Aquafresh products are part of Haleon's Oral Health portfolio. The brand's oral care range includes toothpaste, toothbrushes and mouthwash.

Who owns Aquafresh?

Aquafresh is ultimately owned by Haleon plc, according to Made O'Meter's ownership data verified on 13 September 2026. Haleon plc is the ultimate owner and is a publicly listed company headquartered in the United Kingdom. Haleon became an independent company after the consumer healthcare business was separated from GSK in 2022. Haleon is listed on the London and New York stock exchanges.

Where does Aquafresh come from?

Aquafresh originated in the United Kingdom. Aquafresh toothpaste was launched in 1973 by Beecham, which later became part of SmithKline Beecham and then GlaxoSmithKline. The original toothpaste used blue and white stripes. Aquafresh added a third red stripe in 1981.

What products does Aquafresh make?

Aquafresh makes toothpaste, toothbrushes and mouthwash. Its toothpaste products include formulations for cavity protection, fresh breath, gum care and whitening. Aquafresh also offers children's oral care products, including products associated with the Aquafresh Little Smiles programme.

Frequently asked questions about Aquafresh

Is Aquafresh a British brand?

Yes. Aquafresh originated in the United Kingdom and was launched there in 1973.

Is Aquafresh owned by GSK?

No. Aquafresh is ultimately owned by Haleon plc. Haleon became independent from GSK in 2022 when GSK's consumer healthcare business was separated.

What does the Aquafresh stripe design mean?

Aquafresh originally used blue and white stripes to represent fresh breath and protection against tooth decay. A red stripe was added in 1981 to represent healthy gums.

Does Aquafresh make products for children?

Yes. Aquafresh offers children's oral care products and supports the Aquafresh Little Smiles programme, which focuses on oral health habits for children and parents.

What type of company owns Aquafresh?

Haleon plc owns Aquafresh. Haleon is a publicly listed healthcare company headquartered in the United Kingdom.

Sources: aquafresh.com: about us, en.wikipedia.org, haleon.com: haleon annual report 2023 interactive.pdf.downloadasset.pdf, aquafresh.com: about aquafresh.html, haleon.com: history, madeometer.com, uk.wikipedia.org, thebrandhopper.com

Sources: en.wikipedia.org, haleon.com

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

Products from Aquafresh

48

and 24 more products

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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