Aquafresh Extreme Clean Lasting Fresh toothpaste

Aquafresh, originally introduced in 1973 as the first striped toothpaste on the market, is a global leader in oral hygiene. The brand was developed by SmithKline Beecham (now part of Haleon) and became iconic for its red, white, and blue stripes, symbolizing its triple protection benefits: fluoride for healthy teeth, a formula for healthy gums, and fresh breath action.

Today, Aquafresh is owned by Haleon, a British multinational consumer healthcare company that was formed in 2022 following a spin-off from GlaxoSmithKline (GSK) and the integration of Pfizer's consumer health business. Haleon is now a standalone public entity headquartered in Weybridge, United Kingdom. While the brand has deep British roots, its manufacturing is decentralized to serve global markets; for example, while it historically produced products in sites like Maidenhead, UK, production has increasingly shifted to regional hubs such as Slovakia and various contract manufacturers worldwide to optimize supply chains.