Aquafresh Toothpaste

Aquafresh is one of the world's most iconic oral hygiene brands, famous for its signature 'striped' toothpaste pattern. The brand was originally launched in 1973 by Beecham Group in the United Kingdom. It was the first toothpaste to offer double protection benefits, later evolving into the famous 'Triple Protection' formula representing strong teeth, healthy gums, and fresh breath.

Over the decades, the brand's ownership transitioned through various corporate mergers, most notably the formation of SmithKline Beecham and later GlaxoSmithKline (GSK). In 2022, GSK spun off its consumer healthcare division to form Haleon, which now serves as the ultimate owner of the brand. Today, Aquafresh products are manufactured in multiple facilities worldwide, including major plants in Europe and North America, to serve a global market.