Aquafresh Flex Toothbrush

Aquafresh is a global leader in oral healthcare, famous for its iconic 'nudging' red, white, and blue stripe pattern. The product shown is the Aquafresh Flex toothbrush, designed with a flexible neck to help control pressure and protect gums during brushing. The packaging seen here is plastic-free, reflecting recent sustainability initiatives in the European market.

Originally launched in the United Kingdom in 1973 by Beecham Group, Aquafresh was the first toothpaste to offer a 'double protection' formula. Today, the brand is owned by Haleon, a British multinational consumer healthcare company that was established as a result of a demerger from GSK (GlaxoSmithKline).

Manufacturing for Aquafresh toothbrushes occurs in several specialized facilities worldwide, notably in Germany and China, to supply global markets. As of 2024 and beyond, the brand continues to operate under Haleon, which is headquartered in Weybridge, United Kingdom.