Aquafresh Intense White toothpaste

Aquafresh, known for its iconic triple-stripe design, is a global leader in oral hygiene. The brand was originally launched in 1973 by Beecham Group in the United Kingdom as the first 'striped' toothpaste, initially featuring two colors (blue and white) to represent freshness and fluoride protection. Red was later added to signify healthy gums.

Today, Aquafresh is a flagship brand under Haleon plc, a specialist consumer healthcare company formed through the demerger of GSK's consumer healthcare business in 2022. While the brand originated in the UK, manufacturing is distributed across global facilities, with significant production for the European market occurring in Levice, Slovakia, and various sites in the UK. The brand continues to focus on advanced dental solutions like the Intense White variety shown, which aims for both cosmetic whitening and enamel protection.