madeometer

Made O'Meter

Discover where a brand or product originates

Brand origin
Germany
Main production
Several countries, incl. France

Lenor is a laundry care brand best known for fabric conditioners, scent boosters, and dryer sheets. Lenor is ultimately owned by The Procter & Gamble Company, a publicly listed company headquartered in the United States.

lenor.co.uk
Is the information about Lenor correct?
Updated: 3 October 2026 · Ownership verified: 13 September 2026 ·
Share𝕏

About Lenor

What is Lenor?

Lenor is a laundry care brand focused on fabric softness, freshness, and fragrance. Lenor products include fabric conditioners, scent boosters, and dryer sheets. Lenor is part of the Procter & Gamble brand portfolio, according to Lenor's UK website.

Who owns Lenor?

Lenor is ultimately owned by The Procter & Gamble Company, according to Made O'Meter's ownership data verified on 13 September 2026. The Procter & Gamble Company is a publicly listed consumer goods company headquartered in the United States. Lenor's UK website identifies Lenor as part of the P&G family.

Where does Lenor come from?

Lenor originated in Germany. Lenor first appeared in Germany in 1963, according to the brand's history page. Procter & Gamble's German newsroom describes Lenor as having introduced Germany's first fabric softener in 1963. The name Lenor is derived from the Latin word lenis, meaning soft.

What products does Lenor make?

Lenor makes fabric conditioners, scent boosters, and dryer sheets. Lenor's UK product range includes liquid fabric conditioners and outdoorable fabric conditioner products. In some markets, related Procter & Gamble fabric care products are sold under the Downy name.

Frequently asked questions about Lenor

Is Lenor the same as Downy?

Lenor and Downy are related Procter & Gamble fabric care brands, with Lenor used in markets including Europe and Downy used in other markets such as the United States. Product names and ranges can vary by country.

What does Lenor fabric conditioner do?

Lenor fabric conditioner is designed to provide softness, freshness, and fragrance to clothing and other washable fabrics. The specific product instructions and benefits depend on the formulation.

Does Lenor make laundry detergent?

Lenor's UK website primarily presents fabric conditioners, scent boosters, and dryer sheets. Procter & Gamble sells other laundry detergent brands, including Ariel and Tide, in different markets.

Where can I buy Lenor products?

Lenor products are sold through retailers in markets where the brand operates, including the United Kingdom. The available products and fragrances vary by country.

Sources: lenor.de, lenor.co.uk: en gb, lenor.co.uk: sitemap, lenor.co.uk: contact us, lenor.co.uk: fabric softener, lenor.co.uk: about lenor, de.wikipedia.org, odmdaily.com

Sources: en.wikipedia.org, lenor.co.uk

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

Products from Lenor

33

and 9 more products

Alternatives to Lenor

Brands in the same category that are not American-owned:

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

2025 i7even ApS Copenhagen Denmark - All rights reserved. Concepts and methods used in this app may not be reproduced without permission

MagazinePartnerships