Lenor Spring Awakening fabric softener

Lenor is a prominent brand of fabric softener and dryer sheets owned by the American multinational consumer goods corporation, Procter & Gamble (P&G). The brand was first introduced in 1963 in Germany, making it one of P&G's legacy home care products in Europe. In North America and other regions, it is marketed under the sibling brand name Downy. The product pictured, Spring Awakening, is one of its most popular scents designed to provide long-lasting freshness for various laundry items.

Manufacturing for Lenor occurs in multiple countries across Europe, including major facilities in France, the United Kingdom, and Germany, to serve the continental and UK markets. Ownership remains under Procter & Gamble, which is headquartered in Cincinnati, Ohio. The brand continues to evolve with concentrated formulas aimed at reducing plastic waste and improving efficiency while maintaining its market-leading position in the fabric care category.