Lenor Scent Booster beads

Lenor is a prominent brand of fabric softener and scent boosters manufactured by the American multinational consumer goods corporation, Procter & Gamble (P&G). The brand was originally launched in 1963 in Germany as P&G's first fabric softener. Today, Lenor products are widely distributed across Europe, while the brand is marketed as Downy in the United States and other regions.

The specific product shown is manufactured in France, as indicated by the 'Fabriqué en France' marking near the P&G logo. It is distributed throughout the Iberian Peninsula by P&G's local subsidiaries in Spain and Portugal. P&G remains the ultimate owner, managing the brand from its global headquarters in Cincinnati, Ohio. The ingredients list and safety information on the label cater to multiple European markets, reflecting the brand's expansive regional presence.