Lenor Perfume Therapy Fabric Softener Flora Bouquet

Lenor is a prominent brand of fabric softener and laundry scent boosters that originated in Germany in 1963. Known as Downy in the United States and other markets, the brand was a pioneer in introducing the concept of fabric softening to the mass market, initially focusing on the benefit of making clothes softer and easier to iron.

Today, Lenor is manufactured in various locations across Europe and other regions to serve local markets efficiently. It is owned by Procter & Gamble (P&G), an American multinational consumer goods corporation. P&G manages the brand through its Global Fabric & Home Care division, continuously innovating the formula to include sophisticated fragrance technology, such as the 'Perfume Therapy' line shown in the image, which emphasizes long-lasting artisanal scents alongside fabric protection.