Lenor Fabric Softener

Lenor is the European, Russian, and Japanese brand name for the American fabric softener Downy, produced by Procter & Gamble. The brand was introduced in 1960 and is known for its fabric softeners and dryer sheets. In 2019, Unilever acquired the personal care business of Lenor in Japan, indicating a shift in regional brand ownership. However, the primary ownership of the Lenor brand remains with Procter & Gamble, which is headquartered in the United States.