Lenor Unstoppables In-Wash Scent Booster

Lenor Unstoppables is a premium laundry scent booster designed to provide a long-lasting fragrance boost to clothes. The brand Lenor was originally launched by Procter & Gamble in Germany in 1963 as the first fabric softener on the market.

Today, Lenor is a major household name across Europe, while its North American equivalent is known as Downy. The product is manufactured in various Procter & Gamble facilities globally to meet regional demand. As of 2026, the brand remains under the ultimate ownership of Procter & Gamble (P&G), an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. They manage the brand through various international subsidiaries, ensuring its presence in almost every major retail market.