Is Comfort a Unilever product?

Yes. Comfort is a Unilever fabric conditioner brand, and Unilever identifies Comfort as one of its Home Care brands.

When was Comfort first launched?

Comfort was first launched in the United Kingdom in 1969. Unilever describes the launch as the introduction of the first fabric conditioner in the United Kingdom.

What does Comfort fabric conditioner do?

Comfort fabric conditioner softens fabrics and adds fragrance. Some Comfort products also provide clothes care benefits, including helping retain fabric shape, protecting colours, and reducing wrinkles.

Does Comfort make hypoallergenic products?

Comfort introduced its first hypoallergenic fabric conditioner in 1998. Availability and product formulations can vary by market.

Who owns Comfort?

Comfort

Ultimate ownerUnited KingdomUnilever PLC

Made O'Meter is free and ad-free, built to keep ownership like this transparent.

Brand origin: United Kingdom
Main production: Several countries, incl. United Kingdom

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About Comfort

What is Comfort?

Comfort is a fabric conditioner and fabric care brand owned by Unilever. Comfort products are designed to soften fabrics, add fragrance, and provide clothes care benefits such as helping retain fabric shape and protecting colours. Comfort is also sold under local names in some markets, including Yumoş in Turkey, Mimosin in Spain, Cajoline in France, and Coccolino in Italy.

Who owns Comfort?

Comfort is ultimately owned by Unilever PLC, according to Made O'Meter's ownership data verified on 13 September 2026. Unilever PLC is a publicly listed company headquartered in the United Kingdom. Unilever lists Comfort among its Home Care brands and identifies Comfort as one of its laundry brands.

Where does Comfort come from?

Comfort originated in the United Kingdom. Unilever launched Comfort in the United Kingdom in 1969 as the country's first fabric conditioner. Unilever states that Comfort launched the world's first fabric conditioner in 1969. Comfort introduced a fully biodegradable formulation in 1993 and a hypoallergenic fabric conditioner in 1998.

What products does Comfort make?

Comfort makes fabric conditioners, ultra-concentrated conditioners, scent boosters, and professional fabric care products. Product ranges include Comfort Ultimate Care, Comfort Botanicals, Comfort Elixir, Comfort Easy Iron, and Comfort Bright Whites. Comfort launched concentrated fabric conditioners with Stay Fresh Technology in 2023 and introduced the Botanicals and Elixir ranges in 2024.

Where is Comfort sold?

Comfort products are sold in multiple international markets under the Comfort name and local brand names. Unilever lists Yumoş, Mimosin, Cajoline, and Coccolino as names used for Comfort in Turkey, Spain, France, and Italy.

Frequently asked questions about Comfort

Is Comfort a Unilever product?: Yes. Comfort is a Unilever fabric conditioner brand, and Unilever identifies Comfort as one of its Home Care brands.
When was Comfort first launched?: Comfort was first launched in the United Kingdom in 1969. Unilever describes the launch as the introduction of the first fabric conditioner in the United Kingdom.
What does Comfort fabric conditioner do?: Comfort fabric conditioner softens fabrics and adds fragrance. Some Comfort products also provide clothes care benefits, including helping retain fabric shape, protecting colours, and reducing wrinkles.
Is Comfort sold under other names?: Yes. Comfort is known as Yumoş in Turkey, Mimosin in Spain, Cajoline in France, and Coccolino in Italy.
Does Comfort make hypoallergenic products?: Comfort introduced its first hypoallergenic fabric conditioner in 1998. Availability and product formulations can vary by market.

Sources: unilever.com: comfort, unilever.co.uk, unilever.co.za, en.wikipedia.org, unilever.com: transforming comfort to meet the evolving needs of consumers, unilever.com: brands, unilever.com: home care, unilever.com: conditioning clothes to last longer with comforts new ultimate care