Who owns Freeway?
Freeway
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- Brand origin
- Germany
- Main production
- Several countries, incl. Germany
Freeway is a private-label soft-drinks brand sold by Lidl, including cola, orange lemonade, lemon lemonade, and bitter drinks. Freeway is ultimately owned by Dieter Schwarz Stiftung gGmbH, a Germany-based foundation-owned entity.
freeway.itOwnership chain
- BrandFreewayGermany
- Lidl Stiftung & Co. KG
- Schwarz-Gruppe
- Ultimate ownerDieter Schwarz Stiftung gGmbHGermany
About Freeway
What is Freeway?
Freeway is a Lidl private-label brand for soft drinks. Freeway products include cola, lemonades, and bitter drinks. Lidl describes Freeway as an own brand with a broad soft-drink range. Freeway products are sold in Lidl stores, including markets in Germany and Great Britain.
Who owns Freeway?
Freeway is ultimately owned by Dieter Schwarz Stiftung gGmbH, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is Freeway to Lidl Stiftung & Co. KG, to Schwarz-Gruppe, to Dieter Schwarz Stiftung gGmbH. Dieter Schwarz Stiftung gGmbH is headquartered in Germany and is the ultimate owner in a foundation-owned structure. Lidl Stiftung & Co. KG is headquartered in Neckarsulm, Germany, and is part of Schwarz-Gruppe. Freeway beverages are produced for Lidl by companies in the Schwarz Produktion group, including MEG.
Where does Freeway come from?
Freeway originated in Germany as a Lidl private-label soft-drinks brand. Lidl has offered Freeway as part of its soft-drinks range in Germany, and the brand is also sold in other Lidl markets. MEG has produced Freeway beverages for Lidl in Great Britain since 2023 at its plant in Foston, near Derby.
What products does Freeway make?
Freeway makes cola, sugar-free cola, orange lemonade, lemon lemonade, and bitter drinks. Named products include Freeway Cola, Freeway Cola Zero, and Freeway Cola NEXT Zero Sugar. Product formats and recipes can vary between countries. Freeway is made for Lidl and is not an independent beverage company.
Subsidiaries: Lidl Stiftung & Co. KG
Frequently asked questions about Freeway
Is Freeway a Lidl product?
- Yes. Freeway is a Lidl private-label soft-drinks brand. Lidl sells Freeway products through its stores.
Who makes Freeway drinks?
- Freeway drinks are made for Lidl by beverage producers in the Schwarz Produktion group, including MEG. The manufacturer can vary by country and product.
Where is Freeway Cola made?
- Freeway Cola is made in multiple countries for Lidl. MEG produces Freeway soft drinks in Germany and has bottled Freeway for Lidl in Great Britain since 2023.
Does Freeway contain caffeine?
- Some Freeway cola products contain caffeine, while caffeine-free versions may also be available. Shoppers should check the ingredient and product information on the specific bottle or can.
Is Freeway sold outside Germany?
- Yes. Freeway is sold in several Lidl markets outside Germany, including Great Britain. Product names, recipes, and packaging can differ between markets.
Sources: derwesten.de, info.lidl, madeometer.com: Freeway Cola Zero, lidl.de, madeometer.com: Freeway Cola Next lskedrik, circulareconomy.europa.eu, meg-derby.com, madeometer.com: Freeway Cola NEXT Zero Sugar
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Sources: en.wikipedia.org, gruppe.schwarz
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from Freeway
54- Freeway ColaBeverage – Soda
- Freeway Cola Zero SugarBeverage – Soda
- Freeway Cola LightBeverage – Sugar-free Soda
- Lidl Freeway ColaBeverage – Soda
- Freeway Cola Next Lime No SugarBeverage - Soda
- Freeway Wild Berry soft drinkBeverage – Soda
- Freeway Lemon Ohne ZuckerBeverage – Soda (Sugar-free Lemon-Lime)
- FreeWay Té LimónBeverage – Iced Tea
- Freeway Up Cassis Flavour soft drinkBeverage – Carbonated Soft Drink
- Freeway Cola Zero Sugar Zero CaffeineBeverage – Soft Drink (Cola)
- Freeway soft drinkBeverage – Soda / Soft Drink
- Freeway Orange Soft DrinkBeverage – Soda / Carbonated Soft Drink
- Freeway Indian Tonic WaterBeverage – Tonic Water
- Freeway Gaseosa ZeroBeverage – Carbonated Soft Drink
- Freeway Cola NEXT Zero SugarBeverage – Soda/Soft drink
- Freeway Cola ZeroBeverage – Soda (Sugar-free Cola)
- Lidl Freeway Isotonic DrinkBeverage – Isotonic Sports Drink
- Freeway Lemon Tea drinkBeverage – Iced Tea
- Lidl Freeway Ginger AleBeverage – Ginger Ale
- Freeway Sport soft drinkBeverage – Soda
- Freeway Maracuja-Limette soft drinkBeverage – Fruit-flavored Soda
- Freeway Lemon Zero SugarBeverage – Soda
- Freeway Tonic Water ZeroBeverage – Soft Drink (Mixer)
- Freeway Diet ColaBeverage – Soft Drink
and 30 more products