Freeway Sport soft drink

Freeway is the private label soft drink brand of the German retail giant Lidl. Specifically, Freeway Sport is a lemon-lime flavored carbonated beverage designed to compete with international brands like Sprite or 7-Up. The brand is deeply integrated into Lidl's supply chain strategy, providing cost-effective alternatives to major global sodas.

Because Lidl operates across dozens of countries, manufacturing is highly localized. The product is bottled in various locations throughout Europe to minimize transport costs and environmental impact, often by regional beverage producers under contract for Lidl. Ultimate ownership resides with the Schwarz Group, one of the largest retail groups in the world, headquartered in Germany.