Freeway Cola NEXT Zero Sugar

Freeway is a private label brand primarily associated with the German discount supermarket chain Lidl. The brand was created to offer affordable alternatives to major beverage names like Coca-Cola and Pepsi. Originally launched in Germany, it has since become a staple in Lidl stores across Europe and other international markets.

Because Freeway is a store brand, its manufacturing is decentralized. The product is typically produced by various regional bottling partners within the countries where Lidl operates. For example, units sold in Sweden or Germany are often bottled by local or neighboring suppliers to minimize transport costs and maintain shelf freshness. Ownership of the brand remains with Lidl Stiftung & Co. KG, headquartered in Neckarsulm, Germany.