Freeway Cola

Freeway Cola is a private label soft drink brand primarily sold through the German discount supermarket chain Lidl. The brand was created to provide a value-oriented alternative to major international cola brands, and it has since become a staple of Lidl's beverage portfolio across Europe.

While the brand is owned by the Schwarz Group in Germany, its production is highly localized to serve different markets efficiently. For example, in Germany, it is often produced by Mitteldeutsche Erfrischungsgetränke (MEG), which is also a subsidiary of the Schwarz Group. In other countries, Lidl utilizes various regional bottling partners, resulting in multiple manufacturing locations throughout the European continent.

The ultimate ownership lies with the Schwarz Group, one of the world's largest retail corporations. This vertical integration allows the group to control both the production through its own bottling plants and the distribution through its Lidl and Kaufland store networks.