Who owns Boni Selection?
Boni Selection
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- Brand origin
- Belgium
- Main production
- Several countries, incl. Belgium
Boni Selection is a Belgian private-label grocery brand owned by Colruyt Group. Boni Selection is ultimately owned by Korys NV, a family-owned holding company based in Belgium.
colruytgroup.comOwnership chain
- BrandBoni SelectionBelgium
- Etablissementen Franz Colruyt NV
- Ultimate ownerKorys NVBelgium
About Boni Selection
What is Boni Selection?
Boni Selection is Colruyt Group’s private-label brand for affordable groceries. Colruyt Group describes Boni Selection as a food retail brand focused on value for money. The range includes more than 3,500 products, according to Colruyt Group. Boni Selection products are sold through Colruyt Lowest Prices, Okay, Spar, Bio-Planet, Collect&Go, Solucious and Alvo.
Who owns Boni Selection?
Boni Selection is ultimately owned by Korys NV, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is Boni Selection, Etablissementen Franz Colruyt NV and Korys NV. Etablissementen Franz Colruyt NV is controlled by Korys NV. Korys NV is family-owned and is associated with the Colruyt family. Colruyt Group’s official website is colruytgroup.com.
Where does Boni Selection come from?
Boni Selection originated in Belgium and was founded in 2013. Colruyt Group introduced Boni Selection as an overarching own-brand name for products that had previously been sold under different private-label names. The name Boni has historical links to Colruyt’s first independent stores in the 1950s.
What products does Boni Selection make?
Boni Selection covers a broad range of grocery products, including food and household items sold through Colruyt Group’s food stores. Product sub-ranges include Boni Plan’t, Boni Bio, Boni Eco and Boni NO Gluten. Boni Selection also includes products such as chocolate tablets, mayonnaise and other everyday grocery products.
Frequently asked questions about Boni Selection
Is Boni Selection a supermarket brand or a manufacturer?
- Boni Selection is a private-label supermarket brand rather than an independent supermarket chain. Colruyt Group sells Boni Selection products through its retail and food-service channels.
Where can shoppers buy Boni Selection products?
- Shoppers can buy Boni Selection products at Colruyt Lowest Prices, Okay, Spar, Bio-Planet and Alvo. The products are also available through Collect&Go and Solucious.
Does Boni Selection have organic or plant-based products?
- Yes. Boni Selection has sub-ranges including Boni Bio and Boni Plan’t. These sub-ranges address organic and plant-based product categories.
How many products are in the Boni Selection range?
- The Boni Selection range contains more than 3,500 products, according to Colruyt Group.
Is Boni Selection connected to Colruyt supermarkets?
- Yes. Boni Selection is Colruyt Group’s own brand and is sold in Colruyt supermarkets and other Colruyt Group food retail formats.
Sources: colruytgroup.com: boni selection, colruytgroup.com: boni selection, colruytgroup.com: food health, colruyt.be, press.colruytgroup.com, retaildetail.be, retaildetail.eu, esmmagazine.com
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Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from Boni Selection
45- Boni Selection MayonnaiseFood – Condiment
- Boni Selection StroopwafelsFood – Confectionery
- Boni Selection halfvolle melkBeverage – Milk
- Boni Selection Saucisses CocktailFood – Canned Meat (Cocktail Sausages)
- Boni Selection All in Mix Wit Brood / Pain BlancFood – Bread Mix
- Boni Selection ECO WC GelCleaning product – toilet cleaner
- Boni Selection Peach TeaBeverage – Iced Tea
- Boni Melk ChocopastaFood – Sweet Spreads (Chocolate)
- Boni Selection facial tissuesPersonal care – hygiene
- Boni Selection Tarwe Toasts au FromentFood – Snack (Crispbread)
- Boni Selection Tomato Paste (Colruyt Group)Food – Canned Vegetable/Condiment
- Boni Selection Hazelnut SpreadFood – Nut Spread
- Boni Selection Frozen VegetablesFood – Frozen Vegetables
- Boni Selection Tarama (Cod Roe)Food – Fish Spread
- Boni Selection coconut milkFood – pantry staple
- Boni Selection EggsFood – Dairy (Eggs)
- Boni Selection Semi-skimmed Milk (Ardennes)Beverage – Dairy (Milk)
- Boni Selection Breakfast Chocolate (Puur/Noir)Food – Confectionery (Dark Chocolate Bars)
- Boni Selection Rice (Colruyt Group)Food – Grains (Rice)
- Boni Selection Limo OrangeBeverage – Sparkling Orange Soda
- Boni Selection Cherry Jam (Kersen/Cerise Confituur)Food – Fruit Spread (Confectionery)
- Boni Selection Fleurs / Bloemen HoningFood – Honey
- Boni Selection Appel-Kers juiceBeverage – Fruit Juice (Apple and Cherry)
- Boni Selection Honey BubblesFood – Breakfast Cereal
and 21 more products