Boni Selection Hazelnut Spread

Boni Selection is a private label brand belonging to the Colruyt Group, a Belgian retail corporation. The brand was created to provide a wide range of affordable, quality food products, including this hazelnut pasta (hazelnut spread). Historically, the brand represents Colruyt's house-brand strategy to streamline various previous private labels into a single recognizable identity.

Manufacturing for Colruyt's house products, such as this hazelnut spread, is primarily centered in Belgium or neighboring EU countries through contracted food processors. The Colruyt Group, headquartered in Halle, Belgium, remains the ultimate owner and distributor, managing their own supply chain to ensure product consistency across their supermarket chains like Colruyt, Okay, and Spar.