Made O'Meter
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Boni Selection is the flagship private-label brand of the Colruyt Group, a leading retail corporation based in Belgium. Introduced in 2013, the brand was created to unify several smaller house brands under a single, recognizable identity that promises high quality at a competitive price. While the brand itself is Belgian, the manufacturing of specific products like coconut milk often involves sourcing and production in countries with tropical climates, such as Sri Lanka or Thailand, where coconuts are primarily grown.
As a store brand, Boni Selection is exclusively managed by the Colruyt Group. The group maintains strict quality control and focuses on sustainability, often displaying Nutri-Score and Eco-score ratings on their packaging. The brand is a staple in Colruyt supermarkets, as well as affiliated stores like OKay, Spar (in Belgium), and Bio-Planet.
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