Boni Selection Limo Orange

Boni Selection is the flagship private label brand of the Belgian retail giant Colruyt Group. This specific product, 'Limo Orange', is a sparkling orange-flavored soft drink designed to offer a balance of quality and affordability for the European market.

The brand was developed in Belgium as part of a strategic consolidation of Colruyt Group's private labels to create a more unified brand identity across their various store formats. Most Boni Selection beverages are manufactured within Belgium or neighboring European Union countries to optimize logistics and ensure fresh supply chains within the Benelux region.

As of the mid-2020s, the brand remains under the absolute ownership of Colruyt Group, a publicly traded family-controlled company headquartered in Halle, Belgium. The company is a market leader in the Belgian retail sector and continues to expand its Boni Selection range to meet consumer demand for private-label value.