Boni Selection halfvolle melk

Boni Selection is the primary house brand of the Colruyt Group, a leading Belgian retail corporation. Launched in 2013, the brand was designed to consolidate various store brands into a single, recognizable identity that offers high-quality products at competitive prices.

This specific product, semi-skimmed milk from the Belgian Ardennes, is part of a strategic partnership between the Colruyt Group, the dairy company Inex, and hundreds of Belgian dairy farmers. The initiative aims to support local agriculture by ensuring stable pricing for farmers while providing consumers with traceable, regional products. The milk is sourced and processed within Belgium to maintain its fresh, local character.