Boni Selection Tarama (Cod Roe)

Boni Selection is a private label brand belonging to the Colruyt Group, a major Belgian retail corporation. This specific product, Tarama (Kabeljauweitjes/Oeufs de Cabillaud), is a traditional creamy fish roe spread.

As a house brand, Boni Selection products are primarily manufactured by third-party producers within the European Union, specifically in Belgium, to meet the quality standards and supply chain requirements of the Colruyt Group. The brand was created to provide a value-oriented alternative to national brands while maintaining high product quality.

The Colruyt Group remains the ultimate owner and distributor, managing the brand from its headquarters in Halle, Belgium. The brand is a staple in Colruyt supermarkets across Belgium and Luxembourg, representing the company's commitment to private label excellence.