Is Jordan a Norwegian or Danish brand?

Jordan is a Norwegian-origin brand founded in Oslo by the Danish comb maker Wilhelm Jordan. Jordan describes itself as Scandinavian because its founder was Danish and its products are developed in Norway.

When did Jordan start making toothbrushes?

Jordan started producing toothbrushes in Norway in 1927. The Jordan business itself was founded earlier, in 1837, as a comb-making company.

Where are Jordan products made?

Jordan develops its products in Norway. Jordan states that its toothpastes are made in Falun, Sweden, while manufacturing locations can vary by product.

Does Orkla own Jordan?

Yes. Orkla ASA ultimately owns Jordan, and Jordan's oral care business operates within Orkla Health. Orkla acquired Jordan in 2012.

What is the Jordan Step By Step range?

Jordan Step By Step is a children's toothbrush range. The series was launched in 2006.

Who owns Jordan?

Jordan

Ultimate ownerNorwayOrkla ASA

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Brand origin: Norway
Main production: Several countries, incl. Norway

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About Jordan

What is Jordan?

Jordan is an oral care brand with roots in Oslo, Norway. Jordan offers products for daily dental and oral hygiene, including toothbrushes, toothpaste, dental floss, interdental brushes, and products for special needs. Jordan develops its products in Norway and considers itself a Scandinavian brand because its founder was Danish and some products are made in Sweden.

Who owns Jordan?

Jordan is ultimately owned by Orkla ASA, according to Made O'Meter's ownership data verified on September 23, 2026. Orkla acquired Jordan in 2012. In 2023, Jordan's oral care business was carved out and transferred to Orkla Health, which is wholly owned by Orkla ASA. Orkla Health lists Jordan among its oral health brands.

Where does Jordan come from?

Jordan originated in Norway in 1837. Danish comb maker Wilhelm Jordan founded a small comb-making business with two other comb makers in Christiania, the former name of Oslo, on August 5, 1837. The business began making brushes in 1845. Jordan started producing toothbrushes in Norway in 1927.

What products does Jordan make?

Jordan makes toothbrushes, toothpaste, dental floss, interdental brushes, dental sticks, and other oral care products. The portfolio includes toothbrushes for children and adults, including the Step By Step series and the Green Clean range. Jordan's toothpastes are made in Falun, Sweden.

Frequently asked questions about Jordan

Is Jordan a Norwegian or Danish brand?: Jordan is a Norwegian-origin brand founded in Oslo by the Danish comb maker Wilhelm Jordan. Jordan describes itself as Scandinavian because its founder was Danish and its products are developed in Norway.
When did Jordan start making toothbrushes?: Jordan started producing toothbrushes in Norway in 1927. The Jordan business itself was founded earlier, in 1837, as a comb-making company.
Where are Jordan products made?: Jordan develops its products in Norway. Jordan states that its toothpastes are made in Falun, Sweden, while manufacturing locations can vary by product.
Does Orkla own Jordan?: Yes. Orkla ASA ultimately owns Jordan, and Jordan's oral care business operates within Orkla Health. Orkla acquired Jordan in 2012.
What is the Jordan Step By Step range?: Jordan Step By Step is a children's toothbrush range. The series was launched in 2006.

Sources: orkla.com, orklahpc.com, jordanoralcare.com: historia, jordanoralcare.com: storia, jordanoralhealth.com, jordankorea.co.kr, jordanoralcare.com: geschiedenis 2, jordanoralcare.com: mundpleje faq

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