Made O'Meter
Discover where a brand or product originates
Jordan is a leading Scandinavian brand specializing in oral hygiene. The brand was founded in Oslo, Norway, in 1837 by Wilhelm Jordan, originally starting as a brush manufacturing company. Today, Jordan is widely recognized for its high-quality toothbrushes, dental floss, and interdental cleaners, maintaining a strong market presence across Europe and Southeast Asia.
The brand underwent a major ownership shift in 2012 when it was acquired by the Norwegian conglomerate Orkla Group. This acquisition integrated Jordan into Orkla’s Home and Personal Care division, leveraging the group's extensive distribution network. While the brand is deeply rooted in Norwegian heritage and design, its manufacturing footprint is international, with significant production facilities located in Malaysia to serve global markets alongside European production centers.
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