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Jordan Kids Strawberry Toothpaste

ownerOrkla ASA (Norway)
originNorway
manufacturedmultipleCountries

Jordan is a prominent Scandinavian dental care brand with a history dating back to 1837, originally founded by Wilhelm Jordan in Oslo, Norway. Known for its 'Jordan 0-5 years' strawberry flavored kids' toothpaste, the brand emphasizes age-appropriate dental care solutions. While the brand has Norwegian roots, its manufacturing is distributed throughout various locations across Europe and Asia to serve global markets.

Today, Jordan is owned by the Orkla Group, a leading Norwegian industrial conglomerate. Orkla acquired the brand in 2012, integrating it into its Home & Personal Care portfolio. The ultimate ownership remains with Orkla ASA, headquartered in Norway, which oversees the distribution and marketing of Jordan products worldwide, often through local subsidiaries like Orkla Care.

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