Who owns Persil?
Persil
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- Brand origin
- Germany
- Main production
- Several countries, incl. Germany
Persil is a laundry detergent brand introduced in Germany in 1907. Persil is ultimately owned by Henkel AG & Co. KGaA, although Unilever markets products under the Persil name in some countries.
persil.comAbout Persil
What is Persil?
Persil is a laundry detergent brand developed by Henkel. Persil was introduced as the first self-acting detergent, using a formula that released oxygen during washing and reduced the need for strenuous rubbing. The name Persil comes from the product’s original main chemical components, perborate and silicate.
Who owns Persil?
Persil is ultimately owned by Henkel AG & Co. KGaA, according to Made O’Meter’s ownership data verified on 13 September 2026. Henkel is headquartered in Düsseldorf, Germany, and is a publicly listed company. Henkel manufactures, distributes, and markets Persil in Germany and many other markets. Unilever also uses the Persil name under regional trademark or licensing rights in markets including the United Kingdom and Ireland, where its Persil products are not the same formulation as Henkel’s products.
Where does Persil come from?
Persil originated in Germany in 1907. Henkel’s founder Fritz Henkel established Henkel & Cie in 1876, and Henkel chemists developed Persil by combining sodium silicate with sodium perborate. Persil was introduced as a self-acting detergent that released oxygen during washing. Henkel introduced a fully synthetic detergent under the Persil name in 1959 and launched a phosphate-free detergent in 1986.
What products does Persil make?
Persil makes laundry detergents in powder, liquid, capsule, tablet, and pre-dosed format. Henkel’s Persil range includes Megaperls, Mega-Caps, Discs, and Power Bars. Persil also offers products designed for different laundry needs, including formulations for colour care and specialist textile care in some markets.
Subsidiaries: Henkel operates subsidiaries worldwide that distribute the brand Persil, including in the USA.
Frequently asked questions about Persil
Is Persil made by Henkel or Unilever?
- Persil is primarily made and marketed by Henkel. Unilever independently markets products under the Persil name in selected countries, including the United Kingdom and Ireland, under regional rights.
When was Persil first introduced?
- Persil was first introduced in Germany in 1907. Henkel describes Persil as the first self-acting detergent.
What does the name Persil mean?
- The name Persil combines parts of the names of two original ingredients, perborate and silicate.
Does Persil make liquid detergent?
- Yes. Persil makes liquid detergent as well as powder, capsules, tablets, and other pre-dosed formats. Henkel introduced liquid Persil in 1987.
Is Persil sold outside Germany?
- Yes. Henkel markets Persil across Germany, much of Europe, parts of the Middle East, and North America. Unilever uses the Persil name in additional markets under regional rights.
Sources: en.wikipedia.org, henkel.com: top brands, henkel.com: persil 26564, latterly.org, liquisearch.com, henkel.com: 2024 22 07 beyond persil 1973876, henkel-northamerica.com, gracesguide.co.uk
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Sources: en.wikipedia.org, henkel.com
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from Persil
49- Persil Power-Mix Caps UniversalCleaning product – Laundry detergent
- Henkel Persil Liquid DetergentCleaning product – Laundry Detergent
- Persil Bio laundry detergentCleaning product – detergent
- Persil Color Kraft-Gel detergentCleaning product – Laundry detergent
- Persil Sensitive Gel laundry detergentCleaning product – liquid laundry detergent
- Persil detergentCleaning product – Laundry detergent
- Persil Laundry DetergentCleaning product – Laundry detergent
- Persil Laundry Detergent PowderCleaning product – Laundry Detergent
- Persil Intense Fresh Triple Care Liquid Laundry DetergentCleaning product – Laundry detergent
- Persil Expert Sensitive Deep Clean Laundry DetergentCleaning product – Laundry detergent powder
- Persil Active Gel laundry detergentCleaning product – laundry detergent
- Persil Universal Pulver MorgenfrischeCleaning product – powdered laundry detergent
- Persil Non Bio Laundry Washing LiquidCleaning product – Laundry detergent
- Persil Expert Stain Removal Liquid DetergentCleaning product – Laundry detergent
- Persil Douceur d'Amande Liquid DetergentCleaning product – Laundry detergent
- Persil Power Caps UniversalCleaning product – Laundry detergent capsules
- Persil Ultimate Active Clean Washing LiquidCleaning product – Laundry detergent
- Persil Advanced Clean Liquid Laundry DetergentCleaning product – Laundry detergent
- Persil Silk & Wool liquid detergentCleaning product – Laundry Detergent for Delicates
- Persil Color Deep CleanCleaning product – laundry detergent
- Persil liquid detergent with Marseille soap (Douceur d'Amande)Cleaning product – Laundry detergent
- Persil Universal 4in1 Discs laundry detergentCleaning product – laundry detergent capsules
- Persil ProClean +Oxi Liquid Laundry DetergentCleaning product – liquid laundry detergent
- Persil Universal Megaperls detergentCleaning product – Laundry detergent
and 25 more products