Persil Advanced Clean Liquid Laundry Detergent

Persil is a globally recognized premium laundry detergent brand with a long and distinguished history dating back to its introduction in 1907 by Henkel in Germany. The brand's name is famously derived from two of its original active ingredients, perborate and silicate. Persil is credited with revolutionizing household chores by being the first commercially available self-acting detergent, eliminating the need for hard scrubbing and boiling clothes.

The global ownership of the Persil brand is unique due to historical licensing agreements. While the brand originated with Henkel in Germany, the rights to use the Persil name are split geographically. In most parts of the world, including Europe, North America, and parts of Asia, the brand is owned and manufactured by Henkel. However, in the United Kingdom, Ireland, France, Australia, and New Zealand, the Persil brand is owned and operated by Unilever. This leads to different product formulations and packaging designs depending on the region.

In North America, Persil was reintroduced as a premium competitor in 2015. Most of the liquid and disc detergents sold in the U.S. and Canada are manufactured locally to supply the regional demand efficiently. The brand remains a powerhouse in the laundry category, focusing on advanced stain-fighting enzymes and odor-elimination technology.