Persil Laundry Detergent

Persil is a historically significant brand of laundry detergent that pioneered the first self-acting laundry detergent in 1907. The brand's development is unique because its rights are divided globally between two major consumer goods giants. Originally developed in Germany by Henkel, the brand name is a portmanteau of its two original chemical ingredients: perborate and silicate.

In the modern era, Henkel retains ownership and manufacturing rights for Persil in Germany, the United States, and most of Continental Europe. However, Unilever owns and manufactures the brand in the United Kingdom, Ireland, France, Latin America, and Oceania. Manufacturing locations are distributed globally to serve these distinct markets, with major production facilities in Germany, the United States, and various Unilever regional manufacturing hubs.