Made O'Meter
Discover where a brand or product originates
Persil is one of the world's most recognized laundry detergent brands, originally developed in Germany by Henkel in 1907. It was marketed as the first self-acting detergent, using sodium perborate and silicate in its name (Per-Sil). The brand has a unique global existence; while Henkel owns and manufactures the brand in Germany and much of Europe and the Middle East, the rights to many other international markets are held by Unilever. This specific 'Color Deep Clean' variant is typically found in markets served by Henkel's European supply chain.
Manufacturing for Persil occurs in various countries across the globe to support local and regional demand. Henkel operates major production facilities in Germany and throughout Central and Eastern Europe, while Unilever produces its version in the United Kingdom, Brazil, and other territories. Both companies continue to innovate the formula to maintain high standards for stain removal and fabric care, focusing on efficiency in cold and short cycles.
Today, the brand remains under the ultimate ownership of Henkel AG & Co. KGaA for this specific product lineage. Henkel is a global leader in the adhesive technologies and consumer brands sectors. In certain global markets, the Persil name is licensed or owned by Unilever, but the German-origin product line featured here specifically relates to the Henkel corporation.
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