Persil Expert Sensitive Deep Clean Laundry Detergent

Brand Origin and Heritage

Persil is a historic laundry detergent brand introduced by Henkel in Germany in 1907. Its name derives from two key active ingredients: perborate and silicate. As one of the world's first commercially available self-acting laundry detergents, it revolutionized household laundry by eliminating the need to vigorously rub or boil clothes.

Manufacturing and Availability

Henkel manufactures Persil products across multiple facilities primarily located in Europe (including Germany, Austria, and Poland) as well as North America. The specific product shown—Persil Expert Sensitive Deep Clean—features hypoallergenic fragrance and aloe vera extract, tailored for sensitive skin while maintaining heavy-duty stain removal power.

Ownership and Global Presence

Persil is owned by Henkel AG & Co. KGaA, a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. Notably, in the United Kingdom, Ireland, France, and parts of Oceania, the Persil trademark is historically owned and marketed by Unilever, whereas in Germany, the United States, and most global markets, it is owned and distributed by Henkel.