Is Puma a German brand?

Yes. Puma originated in Herzogenaurach, Germany, where Rudolf Dassler founded the business that became Puma in 1948. Puma SE is still headquartered in Herzogenaurach.

Does Puma make shoes or clothing?

Puma makes both shoes and clothing. Puma's product range also includes sports and lifestyle accessories.

Is Puma owned by a private company?

No. Puma is ultimately owned by Puma SE, a publicly listed European stock corporation. Puma SE is the parent company of the PUMA Group.

What other brands are part of Puma SE?

Puma SE also develops and sells products under the Cobra Golf brand. Puma and Cobra Golf are the main brand names identified in Puma SE's consolidated financial statements.

Who owns Puma?

Puma

Ultimate ownerGermanyPuma SE

Made O'Meter is free and ad-free, built to keep ownership like this transparent.

Brand origin: Germany
Main production: Several countries, incl. Germany

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About Puma

What is Puma?

Puma is a sportswear brand operated by Puma SE. Puma products include footwear, apparel and accessories across the sports and sport lifestyle markets. Puma SE reports its business through the product divisions Footwear, Apparel and Accessories, and the regions EMEA, the Americas and Asia Pacific. Puma SE recorded sales of €7.296 billion in 2025.

Who owns Puma?

Puma is ultimately owned by Puma SE, according to Made O'Meter's ownership data verified on 13 September 2026. Puma SE is a European stock corporation and the parent company of the PUMA Group. Puma SE is publicly listed and has its registered office in Herzogenaurach, Germany.

Where does Puma come from?

Puma originated in Herzogenaurach, Germany, and was founded by Rudolf Dassler. Rudolf Dassler registered a new shoe manufacturing business in January 1948 after separating from his brother Adolf Dassler. The Puma name was registered as a trademark on 1 October 1948. Puma SE's headquarters remain in Herzogenaurach.

What products does Puma make?

Puma makes athletic and sport lifestyle footwear, apparel and accessories. Puma SE also develops and sells products under the Cobra Golf brand. The company's product divisions include footwear, apparel and accessories.

How large is Puma?

Puma SE employed 21,194 people at the end of 2025. Puma SE states that its employees came from 143 countries. Puma SE's 2025 sales were €7.296 billion.

Frequently asked questions about Puma

Is Puma a German brand?: Yes. Puma originated in Herzogenaurach, Germany, where Rudolf Dassler founded the business that became Puma in 1948. Puma SE is still headquartered in Herzogenaurach.
Who founded Puma?: Rudolf Dassler founded Puma. He registered a new shoe manufacturing business in January 1948 after separating from his brother Adolf Dassler.
Does Puma make shoes or clothing?: Puma makes both shoes and clothing. Puma's product range also includes sports and lifestyle accessories.
Is Puma owned by a private company?: No. Puma is ultimately owned by Puma SE, a publicly listed European stock corporation. Puma SE is the parent company of the PUMA Group.
What other brands are part of Puma SE?: Puma SE also develops and sells products under the Cobra Golf brand. Puma and Cobra Golf are the main brand names identified in Puma SE's consolidated financial statements.

Sources: about.puma.com: history, about.puma.com: puma timeline, about.puma.com: puma jahresabschluss 2025 en final.pdf, annual-report.puma.com: PUMA AR2025 consolidated financial statements EN.pdf, annual-report.puma.com: PUMA AR2025 combined management report EN.pdf, en.wikipedia.org, annual-report.puma.com: index.html, puma-catchup.com