Puma Sneakers

Puma is one of the world's leading sportswear brands, with a history deeply rooted in athletic performance and innovation. Founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany, the brand emerged following a famous split between Rudolf and his brother Adolf 'Adi' Dassler, who went on to create Adidas. This sibling rivalry transformed their small German town into a global hub for sports footwear.

While the brand's heritage is German, its manufacturing process is global. Today, the vast majority of Puma's production is outsourced to independent suppliers located primarily in Asia, with Vietnam, China, and Cambodia being the leading manufacturing hubs. The company also maintains production facilities in several other regions to serve its worldwide market.

Ownership of Puma has evolved significantly over the years. After decades as a family-owned business and later a public company, the French luxury group Kering became a major shareholder in the 2000s. As of the mid-2020s, the company operates with a diverse shareholder base. The Artemis Group (Groupe Artémis), the investment vehicle of the Pinault family, remains a significant shareholder, and recent reports indicate that the Chinese sports giant Anta Sports has also acquired a substantial stake, reflecting the brand's ongoing global strategic shifts.