Puma Suede Classic sneakers

Puma is one of the world's leading sports brands, with a heritage rooted in German engineering and a long history of performance innovation. The brand was founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany, following a famous split from his brother Adolf (who went on to found Adidas). The iconic Suede model shown here debuted in 1968 and has since become a global cultural staple, transcending its athletic origins to become a landmark in street fashion.

Today, Puma operates a vast global supply chain. While design and development still take place at its German headquarters, the majority of manufacturing is outsourced to specialized factories in Asia. Key production hubs include Vietnam, China, Indonesia, and Cambodia. This multi-country strategy allows the brand to scale production efficiently while maintaining strict quality standards across its diverse footwear and apparel lines.

In terms of ownership, Puma SE is a publicly traded company on the Frankfurt Stock Exchange. For many years, it was under the majority control of the French luxury group Kering. However, since 2018, Kering has divested most of its stake. As of 2026, the primary anchor shareholder is Groupe Artémis (the investment vehicle of the Pinault family), which holds roughly 29% of the company, with the remaining shares widely distributed among institutional and retail investors.