Made O'Meter
Discover where a brand or product originates
Puma is one of the world's leading sports brands, boasting a rich heritage that dates back to the mid-20th century. Originally founded in Germany by Rudolf Dassler after a split with his brother (who founded Adidas), the brand has become a global powerhouse in both performance athletics and lifestyle fashion.
The manufacturing of Puma footwear takes place across a global network of independent providers. The majority of their production is concentrated in Asia, with significant operations in Vietnam, China, Indonesia, and Cambodia. This distributed manufacturing model allows the brand to scale production and serve various international markets efficiently.
Today, Puma SE is a publicly traded European company (Societas Europaea) headquartered in Herzogenaurach, Germany. While it was previously majority-owned by the French luxury group Kering, Kering spun off most of its stake to its shareholders. The brand remains an independent entity with a diverse global shareholder base, focused on maintaining its position as a top-tier sporting goods manufacturer.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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