Is Floralys a Lidl brand?

Yes. Floralys is a Lidl private-label household paper brand, and product records identify Lidl Stiftung & Co. KG as the responsible owner.

What does Floralys sell?

Floralys sells household paper products, mainly toilet paper and kitchen towels. The range includes products with different roll sizes, sheet counts, and paper-layer formats.

Where is Floralys from?

Floralys originated in Germany. The brand is connected to Lidl Stiftung & Co. KG, based in Neckarsulm, Germany.

Are Floralys products made in Germany?

Not necessarily. Floralys products may be manufactured in multiple countries, and product records include manufacturing by paper producers in other European Union countries.

Who owns Floralys?

Floralys

Ultimate ownerGermanyDieter Schwarz Stiftung gGmbH

Made O'Meter is free and ad-free, built to keep ownership like this transparent.

Brand origin: Germany
Main production: Several countries, incl. Germany

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Ownership chain

BrandFloralysGermany
Lidl Stiftung & Co. KG
Schwarz-Gruppe
Ultimate ownerDieter Schwarz Stiftung gGmbHGermany

About Floralys

What is Floralys?

Floralys is a Lidl private-label brand for household paper products. Floralys products include toilet paper and kitchen towels. Product records identify Lidl Stiftung & Co. KG as the responsible brand owner.

Who owns Floralys?

Floralys is ultimately owned by Dieter Schwarz Stiftung gGmbH, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is Floralys, Lidl Stiftung & Co. KG, Schwarz-Gruppe, and Dieter Schwarz Stiftung gGmbH. Lidl Stiftung & Co. KG is part of Schwarz-Gruppe, which also operates Lidl and Kaufland. Dieter Schwarz Stiftung gGmbH is a German foundation-owned charitable limited liability company that controls the group through its ownership structure.

Where does Floralys come from?

Floralys originated in Germany. The brand is associated with Lidl Stiftung & Co. KG, whose registered office is in Neckarsulm, Germany. Floralys products can be manufactured in multiple countries, including countries within the European Union.

What products does Floralys make?

Floralys makes household paper products, including toilet paper and kitchen towels. Product listings include different toilet-paper formats and sheet counts, as well as multi-roll kitchen-towel products. Manufacturing is carried out by external paper producers, including Essity Italy PLD for some listed products.

Frequently asked questions about Floralys

Is Floralys a Lidl brand?: Yes. Floralys is a Lidl private-label household paper brand, and product records identify Lidl Stiftung & Co. KG as the responsible owner.
Who is the ultimate owner of Floralys?: Dieter Schwarz Stiftung gGmbH is the ultimate owner of Floralys according to Made O’Meter’s ownership data verified on 13 September 2026. Floralys is connected to the owner through Lidl Stiftung & Co. KG and Schwarz-Gruppe.
What does Floralys sell?: Floralys sells household paper products, mainly toilet paper and kitchen towels. The range includes products with different roll sizes, sheet counts, and paper-layer formats.
Where is Floralys from?: Floralys originated in Germany. The brand is connected to Lidl Stiftung & Co. KG, based in Neckarsulm, Germany.
Are Floralys products made in Germany?: Not necessarily. Floralys products may be manufactured in multiple countries, and product records include manufacturing by paper producers in other European Union countries.

Sources: madeometer.com, swr.de, de.wikipedia.org: Lidl, de.wikipedia.org: Schwarz Gruppe, en.wikipedia.org, corporate.lidl.at, es.wikipedia.org, attac.de