Floralys paper tissues

Floralys is a prominent private label brand specializing in paper hygiene products such as toilet paper, kitchen rolls, and pocket tissues. It is most recognized as an exclusive trademark of the German discount retailer Lidl. The brand is designed to offer high-quality alternatives to market leaders, often featuring eco-friendly certifications like the FSC (Forest Stewardship Council) and the Nordic Swan Ecolabel.

While the brand is owned by the German-based Schwarz Group, its products are manufactured by various third-party suppliers across Europe and the UK to minimize logistics costs and carbon footprint. Major hygiene companies like Essity and Sofidel often act as the contract manufacturers for such private label goods, ensuring that the production standards meet strict European quality requirements. As a result, the specific manufacturing location can vary depending on the local market where the product is sold.